According to Alexa, Pinterest is the 40th most-visited country on the globe. It’s definitely not on the same level as more mainstream social media networks like Facebook, but an average monthly visitor count close to 900 million is nothing if not formidable. Further considering the fact that 98% of daily active users rely on the platform to make purchasing decisions, Pinterest is a force to be reckoned with in its right. Optimizing your presence and reach on it is thus a foregone conclusion. This can best be done in one of two ways: either buy Pinterest followers or the more tiring, but often more rewarding, old-fashioned organic way.

Follow, unfollow, repeat

It’s common courtesy, at least on social media, to follow back people who follow you. The reverse is pretty much true, too. Use this to your advantage by following a significant number of people every single day. Should manners prevail, which they do about one in every five times, you will build a steady following. Of course, you can always unfollow accounts that don’t follow you back or have content irrelevant to what you do.

It doesn’t have to be an indefinite process, either. At some point, the number of followers you gain every single day is going to far outweigh those you can feasibly follow back. This is a good indicator that the strategy worked.

Take Advantage of Pinterest Group Boards

Pinterest group boards are one of the most hyped features on the platform in recent history. But after all that, all the excitement just sort of all died down. So, is it really worth it being part of a group board anymore? Well, yes and no.

For new accounts, it’s a definite yes. Being part of a group board automatically generates a lot more views for your content than you could probably manage on your own, especially if you’re just starting out. Join as many group boards as are relevant to your purpose and promote your content. It’s sure to generate a healthy number of views and followers.

Post the Right Images

Pinterest is a lot like Instagram in the sense that people will pay more attention to pictures that look attractive. ‘Attractiveness,’ in this case refers to: an easy-to-read font, picking the optimal size, and of course, great resolution. There are tons of stock photo websites out there that offer just the kind of images you’re looking for: Unsplash, Pixabay and Pexels, to name a few.